1.Executive Summary Airline is a complex industry. It involves major capital requirements for aircraft, monitor by government regulations, restrictions and state policy, competitive reaction from other tourist transport and requiring high level of expertise to operate and manage. Airline facing increasing globalization, rising fuel prices, heavy repair & maintenance cost, raising labor costs, increasing competition and requirements for higher service levels and greater flexibility. The acceptance of China to World Trade Organization and Beijing's winning …showed first 75 words of 7921 total…

…showed last 75 words of 7921 total…February (Global Business Series: Part 2, 12-13) French, T. (1997) 'Global trends in airline alliances', Travel and Tourism Analyst Bennett, M. (1997) 'Strategic alliances in the world airline industry', Progress in Tourism and Hospitality Research, Bote Gomez, V. and Sinclair, M.T. (1991) 'Integration in the tourism industry: a case study approach', in M.T. Sinclair and M.J. Stabler (eds.) The Tourism Industry: An International Analysis, Oxford: CAB International, 67-90 http://www.singaporeair.com http://www.cathaypacific.com