Introduction The lunched of Amazon.com in July of 1995 was the creation of a new and bold way of doing business on the Internet. Amazon.com forced the traditional physical world brick and mortar retailer in the book industry to change the way they target the industry's consumers and then epitomized Business-2-Consumer e-retailing. Although, Amazon.com started as an online bookstore, according to eRetailNews 2000-11, ISSN; 1529-2959, they have since spread its wings into …showed first 75 words of 1125 total…

…showed last 75 words of 1125 total…investors. Amazon.com needs to focus on its bottom line and increase profits rather than focusing on increasing revenues. Although Amazon has shown that they are capable of high revenues, at the same time they has shown that their high revenue is not returning high profits, which would in term return dividend to investors. References www.Aamzon.com www.econmercetimes.com www.helpdesk.com www.eretailnews.com www.cio.com/research/ec www.saba.com