A discussion of brand loyalty approaches and their applicability for different markets.
Title: A discussion of brand loyalty approaches and their applicability for different markets.
Category: /Business & Economy
Details: Words: 872 | Pages: 3 (approximately 235 words/page)
A discussion of brand loyalty approaches and their applicability for different markets.
Category: /Business & Economy
Details: Words: 872 | Pages: 3 (approximately 235 words/page)
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…showed last 75 words of 872 total…loyalty levels. However where the market is not stable, there is
propensity towards sole brands and there is high involvement and risk, then
attitudinal measures may be better predictors of future behavior. Attitudinal
loyalty measures may be better predictors of future behavioral loyalty, and
hence market share, levels. Differences are likely to exist because of
differences in purchasing and the drivers of loyalty in the different market
types and this needs to be empirically examined.