Introduction Globalization is becoming a common thing nowadays, as companies and people around the globe are becoming more connected to each other than ever before. Information and money flow more quickly now. Goods and services produced in one part of the world are increasingly available in all parts of the world and international communication is easy. The "globalization." era has actually started more than 2 decades ago (Modelski, 1972). Technological innovation, the rise of market institutions, advances …showed first 75 words of 2734 total…

…showed last 75 words of 2734 total…demand-side dimension whereas strategic strength is the supply-side dimension and looks at the strength or core competency of the company. Thus, Rio Tinto should strengthen its core competencies to compete successfully in the mining industry and also to maintain its position in the mining industry. This report has analysed the general and industry environment of Rio Tinto's Ilmenite Group, discussed on the importance of environment assessments and has also analyzed on it's global entry strategy.